If used correctly, Social Media Marketing can improve your business with new leads, by bringing traffic to your website, creating a buzz around your product or brand, creating inbound links to increase your search engine ranking, and improving loyalty and trust with your customers. Today businesses are using social media to accomplish various goals that normally they would have to spend a lot more money on and may not even hit their target market. A well planned and executed social media marketing plan using the most appropriate social media channels for your business will help you achieve your goals faster and usually well under budget.
Businesses of all sizes today are using social media to interact with their customers for customer service issues, crisis and reputation management, event management, lead generation, promotion of new products and services, internal communications, and so much more. The power of “connecting” has never been easier and affordable. An entire nation’s leadership was ousted recently, social media gave the people of that nation the opportunity to connect which resulted in a change of leadership. Without communicating through social media channels this probably would of not been possible.
Do you see the power of social media and how it can be used to connect to your potential customers? The Social Media King Seminar will show you how to connect with your prospects and customers to drive more traffic to your web site by utilizing the best social media channels for your business. Please take a look at the Seminar Topics below. These social media channels will be discussed at the seminar. Start thinking how you may want to implement the more relevant channels for your business. If you are not sure which social media channels to pursue at this time or how to implement them into your current marketing plan, that is where the Social Media King Seminar can help.
Facebook has over 750 million active users and that number continues to grow steadily. It is the third most trafficked website in the world (behind Google & Yahoo) and the most trafficked social media site in the world. Think your customers aren’t on Facebook? There are tens of thousands of regional, work-realted, collegiate, and high school networks. More than two thirds of Facebook users are outside college and the fastest growing demographic those 35 years and older. While Facebook started off as a community for college kids, it has...read more
Video is a powerful marketing medium that many business people timidly avoid. After all, it can appear to be somewhat complex! What tools should I use? How do I know what kind of video to make? How can I justify the cost to my boss? If you answer the questions, video can be an effective asset for your company. Video appeals to both visual and audio senses, video is powerful, emotion evoking content that individuals love to share with each other. Marketers can use videos to generate traffic to their websites, build brand buzz and excitement,...read more
LinkedIn is a networking site for professionals and has more than 100 million members in over 200 countries. LinkedIn is a true “gold mine” and if used to its potential can create many golden opportunities for you and your business that you normally may not have been aware of. LinkedIn has features and tools that will allow you to connect to other individuals and companies that are in the same type of industry as you. You bypass the “gate keeper” and get right to the decision maker through LinkedIn. This seminar will...read more
Twitter is a useful communication tool that allows you to interact with people around the world by sending a short message; to a bunch of people quickly, to a specific person publicly or to a specific person privately. Twitter is also referred to as a “micro blogging” service, meaning you can post short updates limited to 140 characters or fewer. Twitter is also a relationship-building tool for your business. The most obvious business use of Twitter is to meet potential customers and leads the same way you would at a networking...read more
If you have a brick-and-mortar business there are emerging avenues you should be leveraging in addition to your email marketing campaign. Foursquare is one of these emerging avenues. The basic idea is that you “check in” at places (businesses, office buildings, parks it could be anything and your friends can see where you are. In addition to friends on your Foursquare network, you can dual-post your location to Facebook too. Foursquare gives local businesses the opportunity to market to people who are in their vicinity. They key to...read more
QR Codes (Quick Response codes) were developed in Japan by Denso-Wave. QR Codes are two-dimensional bar codes that store up to 7089 characters of numeric code that provide a great, easy way to enhance marketing and content. QR codes require that users have a smartphone with a QR code reader app installed so they can link to the web page the QR code is synced to. Increased smartphone usage is driving QR code use. Smartphone penetration is closing in on about 40 percent of the U.S. market. There are several ways to incorporate QR codes into...read more
Google is the prominent “go-to” search engine for many Internet users, although there is a large unawareness for the value of its other tools and services. It is important to discuss these various tools at the seminar because they fit very nicely within the type of marketing that many businesses do today and also want to improve and become more proficient at it: inbound marketing. As you probably realize, traditional marketing activities have been put on the back burner for many businesses that once used them. Traditional marketing...read more
Having a blog will provide a low-cost, long-term venue to continuously bring your “brand” to life. Despite the evidence in favor of blogging, with the rise of Twitter and Facebook, many businesses are reluctant to blog. While blogs can require lot of work, they provide a foundation for information on the web and an “owned platform” for your social business. People that say blogs are a thing of the past have not dealt with the corporate crisis during the recession. When a crisis arises or an issue about your business or...read more
Having an SMS Text Alert campaign for your digital marketing mix can prove to be very effective if you execute properly and use it strategically. SMS Marketing can be incredibly powerful. It’s simple to use and most will almost instantly view an SMS message once received on their cell phone. On average, an SMS message draws a 97% open rate with 87% of messages read in the first 15 minutes after receiving it. This tactic in your digital arsenal will allow you to target an audience and almost guarantee they will view your content. Being...read more
Every business today should have an opt-in email campaign to obtain email addresses for current customers and potential new ones (prospects). Most individuals in charge of their email marketing campaign have mastered email list-growth basics such as promoting email sign-up on your website, in all of your online and offline marketing collateral; asking for sign-ups in your store, at a trade show, live event, and capturing email addresses at the time of purchase. There are many other ways and creative tactics to build your email list. This...read more
Mobile phones are used at home as much as they are used on the road and they encourage multi-tasking. Smartphone users look for a wide variety of information ranging from news to restaurant information to sports to games and to shopping. When they do search, 89% of them do so with a degree of urgency. They want results now, and if your business can’t give it to them, they will go elsewhere. Sorry, you just lost the sale! Mobile marketing is expanding is expanding at a remarkable speed and also has the most upside potential, although less...read more
Flickr is an image hosting and video hosting website, web services suite, and online community now owned Yahoo!. In addition to being a popular website for users to share and embed personal photographs, the service is widely used by bloggers to host images that they embed in blogs and social media. Businesses can upload photos and products and services and tag them so they show up when that particular subject is being searched online. Flickr also enables users to organize their photos into “sets” or groups of photos that fall under the...read more
SlideShare is an online slide hosting services. Users can upload files in the following formats: PowerPoint, PDF, Keynote or OpenOffice presentations. Slide decks can then be viewed on the site itself and embedded on other sites. SlideShare was launched in October 2006, the web site is considered to be very similar to YouTube, but only for slide shows. The web site was originally meant to be used for businesses to share slides among employees more easily, but it since expanded to also become a host of a large number of slides which are...read more
StumbleUpon helps you discover and share great websites. As you click Stumble!, it delivers high-quality pages matched to your personal preferences. These pages have been explicitly recommended by your friends or one of over 15 million other websurfers with interests similar to you. Rating these sites you like automatically shares them with like-minded people – and helps you discover great sites your friends recommend. Using search engines to locate relevant content typically means hunting through pages of results. Rather than searching...read more
AddThis is the world’s largest content sharing and social insights platform. AddThis has easy-to-use tools to help users share your content and drive viral traffic to your web site. The AddThis in-depth analytics provide insight into your audience and user activity so you can get a better idea of the visitor type that is visiting your web site. AddThis shows the right choices to the right user at the right time. As visitors use AddThis across the Web, AddThis instantly personalize their experience with choices most likely to be...read more